Main responsibilities:
As the marketing role: (SEA and ANZ)
• Execute the regional strategy development and execution of the global market line strategy in designated region to deliver sustainable, profitable growth.
• Work with a cross-functional team that is responsible for developing the region including but not limited to business development management, technical service, and sales organization.
• Develop and sustain market, customer, and competitor intelligence. Research market trends to identify new product, marketing, and sales opportunities.
• Define unmet market / customer needs that cannot be achieved via existing product portfolio to initiate and drive to closure new product development.
• Define key customer segments and actions to success (customer segmentation management).
• Generate innovative ideas to promote our brand and our products.
• Ensure customer intimacy and support sales, business development and technical team at customer ibutor visits and at regional industry events and conferences.
• Identify relevant associations and take active leadership role.
As the sales role:
• Generating sustainable and profitable growth for the Microbial Protection Business within the Business Unit Personal Care.
• Presenting, promoting, and selling products to existing and new customers within a defined territory.
• Monitoring and reporting on progress of commercial projects.
• Identifying new business opportunities (including new markets, growth areas, trends, customers, partnerships, products, and services - or new ways of reaching existing markets)
• Developing strong partnerships with prospective customers, existing clients, market influencers, and other relevant partners to generate new leads and brand recognition within the respective region.
• Sustain and grow the customer base.
• Maintain an expert knowledge (market & products), of health and beauty trends especially in the field of cosmetic preservatives as well as a finger on the pulse of new innovations within the category.
• Collaborate and connect with all applicable departments to ensure transparency and alignment.
• Introducing new products, services, and ingredients.