Job Responsibilities:
- Creating a marketing strategy and plan
- Designing, planning, and executing effective marketing campaigns in line with the plan & determining and implementing metrics to measure campaign effectiveness
- Building brand awareness and generating innovative ideas to promote the brand/product
- Creating content strategies based on business objectives, category focus, and audience segments across all channels (online/offline/social)
- Designing and coordinating promotional campaigns, PR, and other marketing efforts across channels (digital, press, etc)
- Building a high-performing marketing team and ensuring effective coordination with other teams
- Managing and reviewing the marketing budget
- Keeping updated on market trends & competitor strategies
Key Requirements
- You have a degree in Marketing, Business Administration, or a related field
- You have prior experience in a similar role